Background:

Focus Product Design Service Offerings

Objective:

To establish the Focus Product Design as a thoughtleader in the prototyping space.

Process

We initially create a series of promotional videos highlighting the company's service offering and case study for potential clients wishing to prototype a product. The strategy was to establish ourselves as a thought leader for any potential leads as a top of funnel tool.

The quality of the leads generated were more uninformed about the product development process than leads from traditional paid mediums. The qualified leads all over the product development cycle, or just asking for a CAD file.

Round 2 was to introduce all the phases of creating a product from ideation, to patent research as an introduction to the other services the company offered.

Originally it was a tool to lead clients to ask about services we could upsell, but as we defined the goal of each video. It was more effective to just create informative video about stages of product development to be used as passive organic lead generation, as well as tools for sales furthur down the funnel.

Execution